"We knew that it would make the concert uncomfortable, we knew it would make the performance after it uncomfortable but the theory behind Zoo TV is about hard cut and juxtaposition."
- Bono on the Zoo TV satellite link with Sarajevo
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The Unforgettable Fire album title is a reference to "The Unforgettable Fire"—an art exhibit about the atomic bombing of Hiroshima. The band saw the exhibit in November 1983 in Japan while on the War Tour.