"We had an end of tour party in Atlanta. It was very emotional. The truck drivers, the steel riggers, coming up and saying, 'This is the greatest tour I've ever been on.' It had a spirit about it."
- Bono, on the Elevation Tour
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The Popmart stage design, which looked like a supermarket, appealed to Bono as a supermarket, with its myriad choices and temptations, could function as a metaphor for U2's songs, as they often deal with the struggle between desire and faith.