"In some ways, success is a lot easier to achieve than relevance. Being 40, we have to come up with extra reasons for people to put us on the radio."
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U2 had considered several other album titles for Achtung Baby, including Man (in contrast to the group's debut, Boy), 69, Zoo Station, and Adam, which would have been paired with the nude photo of Clayton. Other possible titles included Fear of Women, and Cruise Down Main Street.