"Filming Red Rocks cost us thirty grand. That was all the money we'd make. This was the first tour we were going to make any money at all, and this is where we put it, so there was a lot riding on that night."
- Bono on filming Red Rocks
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U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.