"We wanted to make a very personal album... Let's try to figure out why we wanted to be in a band, the relationships around the band, our friendships, our lovers, our family. The whole album is first journeys—first journeys geographically, spiritually, sexually. And that's hard. But we went there."
- Bono on Songs Of Innocence
wist je dat
The song 'Even Better Than The Real Thing' is about sex on television and how the media uses sex to sell products. In the video the U2ers are inside a shop, as if they were 'for sale'.