"I hoped this record would change people's perception of the band. This was U2 evolving and really opening up, bringing light and shade and experimentation to the music."
- Larry on The Unforgettable Fire
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U2 lost money on the production of the 1997 Sarajevo PopMart show as ticket prices were kept low, an average of $18, which did not cover the cost of the production. Any income generated from radio sales went to War Child.